That's why every campaign I work on starts long before the first ad, blog or landing page.
It starts with finding the story worth telling.
8+ years in product & content marketing · B2B SaaS & deep tech · US, Europe & APAC
Who is this product really for?
Why should customers care?
What makes it different?
How do we communicate that clearly?
What's the right message, format & channel?
Now we create campaigns, content & ads that convert.
Right now, I am deep inside Eventira, an event-tech platform that every event manager will swear by, because they finally have the power to tame the chaos before, during and after events.
I am spearheading Eventira's marketing strategy alongside the best colleague I could have: Claude. And honestly? It's an unfair advantage. Claude guarantees speed, structure and patience. What I bring is the final call on the questions that actually decide a strategy:
Competitive intelligence and industry insights, distilled into one primary ICP. Not the loudest persona in the room, the commercially right one.
One value proposition, one story, one master doc that keeps the website, sales deck and campaigns saying the same thing. The least glamorous, most valuable deliverable in marketing.
Structure, sections and copy, prototyped in conversation before design ever started.
The engineering degree explains how I think. The master's is where it goes next.
ISM International School of Management, Stuttgart. Accepted, and counting down.
Curtin University: online marketing, social media and digital analytics.
Laxminarayan Institute of Technology, Nagpur, where the engineering mindset began.
I am looking for working student opportunities to pursue during my masters. With 8+ years of experience and a sharp understanding of business, you spend next to nothing on training me. Do you have something in mind?
Different industries, same job: find the story, make it land.
Data & AI consulting for telecom, banking and retail. I partnered with the Head of Growth to redefine the brand story, built product positioning and tailored sales pitches per vertical, and produced the one-pagers and collateral that helped sales close faster.
Three years positioning a sales enablement platform across US, ASEAN and APAC. End-to-end product videos, guided tours and case studies, plus LinkedIn ads and email campaigns that drove 50% more leads and 35% more MQLs.
Set up the entire marketing function from zero at a deep-tech startup in underwater robotics. Led product launches, brand building and lead generation for industrial and government clients, and influenced the product roadmap along the way.
Without it, every ad, demo and hire gets more expensive. I find the one story customers remember and repeat: the difference between demos that open with "what is this?" and demos that open with "how do we start?"
The machinery that turns positioning into pipeline: launches, messaging, sales enablement. The epicenter between Sales, Marketing and Product. At Zoomifier, I increased lead generation by 50% and qualified 35% more MQLs.
I build AI-first workflows for research, positioning, content and reporting, and I pressure-test the tools in public before your budget ever touches them.
I turn product truths into narratives, and narratives into a content engine: strategy, development and distribution that compound into authority instead of noise.
On AI Marketing: Honest Confessions, I've published 30+ videos reviewing AI tools without the hype. It's not a posting schedule. It's a discipline.
The channel isn't a hobby.
It's evidence.
If I can explain an AI product to a general audience in ten minutes, I can explain yours to your buyers.
▶Why AI tools need honest confessions: the channel in 60 seconds
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▶Notion AI and its American bias: an honest review
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Everything I make, from positioning and launches to videos and workshops, comes back to these.
I ask "Why?" until the product finally makes sense, to me and then to everyone else.
I'm an engineer by training. I enjoy pulling products apart to understand how they actually work before I write a word about them.
People don't buy features. They buy understanding.
Straight from LinkedIn recommendations, from CEOs, founders and colleagues.
“I have had the pleasure of working closely with Avani for the last 2 years, during which time I have experienced her exceptional skills in product marketing for B2B SaaS software. She is skilled at conducting market research, developing marketing and sales content, rapidly iterating on messaging, and managing advertisement campaigns that resonate with target audiences.”
“I have great respect for Avani's commitment, dedication and hard work towards her responsibilities. She set up the building blocks for marketing at Planys. Phenomenal ability to execute within limited resources and timeline and get the most out of every opportunity. Her amazing attitude, dedication and “fun to work with” persona made working with her a memorable experience.”
“I had the pleasure of working with Avani while she was our marketing and partner lead at Unscrambl. She was great in onboarding our partners and supporting them. She also kick-started our marketing efforts, from content creation to lead generation to digital marketing. Avani did an impressive job writing and editing the content and making it accessible to a general audience.”
“Avani brings an enthusiasm and commitment to her work not commonly seen today — she puts down her 100% and more, closing initiatives that raise our profile. From managing our social media feed to blog posts on our website, it is Avani who keeps our outreach going.”
Certified in the Indian classical dance form. The importance of beats and core strength taught me the discipline that marketing later confirmed: grace is rehearsed, rhythm is everything, and audiences always feel the difference.
Getting lost in someone's world, fiction or non-fiction, is what fuels my imagination and is as meditative as it gets.
A committed foodie. New cities get eaten first, sightseen later.
Always on. It's how I think, write and edit.
The product, the person, and the why behind it. Tell me what you're building, and we'll find the version people will understand.
Based in Stuttgart, Germany, working with teams across the US, Europe & APAC.